Alt Digital Technologies offers a comprehensive digital marketing stack, integrating industry-leading solutions such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle CX Marketing, and SAP Marketing Cloud. Our services empower businesses to drive personalized customer experiences, streamline marketing operations, and achieve data-driven insights, ensuring optimal digital marketing performance and ROI.
The digital marketing stack you choose is the foundation of your marketing strategy. It’s a decision that impacts your ability to create, analyze, and optimize campaigns. Adobe, Salesforce, Oracle, and SAP have their own marketing platform with unique strengths. To make the right choice it’s important to explore their capabilities thoroughly.
Adobe Marketing Cloud is creative for creative-driven marketing, with a suite of tools for content creation, analytics, and personalization.
Salesforce Marketing Cloud is best for businesses seeking CRM integration and personalized customer journeys within the Salesforce ecosystem.
Oracle CX Marketing is a robust platform for data-centric marketers, offering AI-powered analytics, customer insights, and automation.
SAP Marketing Cloud can be customized for large enterprises, delivering scalability, integration, and analytics to optimize marketing strategies.
A major e-commerce company struggled with personalizing customer experiences and segmenting their vast customer base effectively. They needed to streamline their marketing efforts across various digital channels. The company faced challenges in analyzing customer data for actionable insights.
The company implemented Adobe Marketing Cloud to harness data-driven insights and create personalized marketing campaigns. They have utilized Adobe’s marketing automation tools to streamline their multi-channel marketing efforts.
Increased customer engagement by 30% through personalized recommendations and content.
Achieved a 25% improvement in marketing efficiency and cost-effectiveness.
Enhanced customer satisfaction and loyalty, leading to a 20% revenue growth.
A global consumer goods company had difficulty in coordinating marketing campaigns across multiple regions and languages. They needed a unified platform to manage customer data and communication effectively. The company faced challenges in measuring the impact of their marketing efforts.
The company implemented Salesforce Marketing Cloud to centralize marketing efforts and ensure consistency across regions. They have utilized Salesforce’s customer data platform for a 360-degree view of customers.
Improved global campaign coordination, resulting in a 15% increase in cross-border sales.
Enhanced customer segmentation and targeting, leading to a 10% increase in customer satisfaction.
Achieved a 12% increase in ROI through data-driven marketing strategies.
An enterprise software company struggled with fragmented customer data and inconsistent communication. They needed to create personalized customer journeys and automate marketing workflows.
The company implemented Oracle CX Marketing to unify customer data and ensure consistent messaging. They have utilized Oracle’s marketing automation tools to deliver personalized customer journeys.
Improved data consistency led to a 20% reduction in customer complaints.
Achieved a 30% increase in marketing automation efficiency, saving time and resources.
Increased customer engagement and conversion rates by 18%.
A multinational retail company had difficulty managing marketing operations across multiple regions. They needed to integrate customer data from various sources and personalize marketing efforts.
The retail giant implemented SAP Marketing Cloud to centralize marketing operations and ensure consistency. They have utilized SAP’s data integration capabilities to unify customer data and create personalized campaigns.
Improved cross-regional coordination resulted in a 25% increase in global sales.
Enhanced personalization led to a 15% growth in customer loyalty and repeat purchases.
Achieved a 20% increase in marketing ROI through data-driven insights and spend optimization.